During "Sweeps Week" Last Year, the Viewing Audience Was Distributed

question 12

Essay

During "sweeps week" last year, the viewing audience was distributed as follows: 36% NBC, 22% ABC, 24% CBS, and 18% FOX. This year during sweeps week, a random sample of 50 homes yielded the following data. Use Excel to test at α = .05 to determine if the audience proportions have changed. $$\begin{array} { l l l l l l l l l l } \text { ABC } & \text { FOX } & \text { ABC } & \text { FOX } & \text { ABC } & \text { ABC } & \text { CBS } & \text { NBC } & \text { FOX } & \text { FOX } \\\text { NBC } & \text { ABC } & \text { CBS } & \text { ABC } & \text { NBC } & \text { NBC } & \text { NBC } & \text { CBS } & \text { FOX } & \text { ABC } \\\text { ABC } & \text { FOX } & \text { NBC } & \text { CBS } & \text { CBS } & \text { NBC } & \text { NBC } & \text { ABC } & \text { FOX } & \text { FOX } \\\text { NBC } & \text { NBC } & \text { NBC } & \text { NBC } & \text { FOX } & \text { ABC } & \text { FOX } & \text { NBC } & \text { FOX } & \text { CBS } \\\text { CBS } & \text { CBS } & \text { FOX } & \text { FOX } & \text { NBC } & \text { CBS } & \text { FOX } & \text { CBS } & \text { FOX } & \text { NBC }\end{array}$$

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Definitions:

Nomothetic Approach

A research perspective that seeks general laws and principles through the study of groups or populations.

Salutary Goals

Objectives intended to promote health or well-being.

Remedial Goals

Objectives set to correct or improve a deficiency or problem, often used in educational, therapeutic, or personal development contexts.

Outcome Goals

The desired achievements or outcomes that individuals or groups aim for in a specific period.