_____ Analytics Consists of Analytical Techniques That Use Models Constructed

question 9

Multiple Choice

_____ analytics consists of analytical techniques that use models constructed from past data to predict the future or to assess the impact of one variable on another.

• A) Descriptive
• B) Predictive
• C) Prescriptive
• D) Data

---

Definitions:

Marketing Decisions

Refers to choices made by a company regarding the promotion, pricing, distribution, and development of products or services.

Financial Statements

Compiled official records that detail the financial activities and condition of a business, organization, or individual, including income statement, balance sheet, and cash flow statement.

Marketing Outcome Data

The results and metrics that are collected to assess the effectiveness and success of marketing activities.

Repeat Sales Reports

Documents that track and analyze the frequency and volume of products or services purchased by the same customer over time.