The Cognitive Component of an Attitude Describes an Intention to Behave

question 110

True/False

The cognitive component of an attitude describes an intention to behave in a certain way toward someone or something.

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Definitions:

Satellite Radio

A broadcasting service that transmits music, news, and other programming via satellite to subscribers equipped with a receiver.

Radio Advertising

A form of marketing communication that uses radio airtime to promote products, services, or ideas to a wide audience, leveraging the auditory sense to engage potential customers.

Relationship Selling

A sales strategy that prioritizes building long-term customer relationships over immediate sales, focusing on trust and communication.

Transactional Sales

A business approach focused on single, short-term sales without the necessity for a relationship between the buyer and seller.