A Decrease in the Sales of a Current Project Because

question 14

Multiple Choice

A decrease in the sales of a current project because of the launching of a new project is

• A) a sunk cost.
• B) cannibalisation.
• C) an overhead expense.
• D) irrelevant to the investment decision.

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Definitions:

Ricin

A highly toxic protein derived from the seeds of the castor oil plant that inhibits protein synthesis.

Anticodon

A sequence of three nucleotides in a tRNA molecule that pairs with a complementary codon in mRNA during protein synthesis.

tRNA

Transfer RNA; a type of RNA that helps decode a messenger RNA (mRNA) sequence into a protein during protein synthesis.

Mutation

Permanent change in the DNA sequence of a chromosome.