A Company Intends to Install New Management Software for Its

question 58

Multiple Choice

A company intends to install new management software for its warehouse. The software will cost $50,000 to buy and will cost an additional $150,000 to install and implement. It is anticipated that it will save the company $45,000 through reductions in staff and $65,000 in general inventory costs in the first year after installation. What is the benefit to the company in the first year if they choose to install the software?

• A) $110,000
• B) $45,000
• C) $180,000
• D) $90,000

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Definitions:

Marketers

Professionals who plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Personal Selling

A direct form of marketing where sales representatives personally meet with potential customers to promote and sell a product or service.

Prepurchase Stage

The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.

Consumer Journey

The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.