Prada Has Ten Million Shares Outstanding, Generates Free Cash Flows

question 37

Multiple Choice

Prada has ten million shares outstanding, generates free cash flows of $50 million each year and ha? a cost of capital of 10%. It also has $50 million of cash on hand. Prada wants to decide whether to repurchase shares or invest the cash in a project that generates free cash flows of $5 million each year. Should Prada invest or repurchase the shares?

• A) repurchase
• B) invest
• C) indifferent between options
• D) cannot say for sure

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Definitions:

Customer Cost Analysis

The process of analyzing the costs involved in serving a customer, including acquisition, service, and support costs, to determine profitability.

Activity-Based Costing

An expense determination technique that identifies organizational activities and attributes the cost of each to all products and services, commensurate with their genuine consumption.

Direct Materials Cost

The cost of raw materials and components that are directly involved in the production of a product, easily traceable to the end product.

Direct Labor Cost

The wages and other expenses for labor directly involved in the manufacture of specific goods or services.