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The Owner of a Small Clothing Store Is Concerned That

question 54

Essay

The owner of a small clothing store is concerned that only 28% of people who enter her store actually buy something. A marketing salesman suggests that she invest in a new line of celebrity mannequins (think Seth Rogan modeling the latest jeans…). He loans her several different "people" to scatter around the store for a two-week trial period. The owner carefully counts how many shoppers enter the store and how many buy something so that at the end of the trial she can decide if she'll purchase the mannequins. She'll buy the mannequins if there is evidence that the percentage of people that buy something increases.
-In this context describe a Type I error and the impact such an error would have on the store.

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Definitions:

Gelatinous Layer

A viscous coating found on many aquatic organisms, which plays roles in protection and adhesion.

Ova

The female reproductive cells or eggs in animals and plants, capable of developing into a new individual upon fertilization.

Ovarian Follicle

A fluid-filled sac in the ovary that contains and nourishes an immature egg.

Socioeconomic Status

An individual or group's economic, social, and work status as determined by income, education, and occupation.

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