The Board of Directors for Procter and Gamble Is Concerned

question 32

Short Answer

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-What level of significance did the research department use?

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Definitions:

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body.

House

A building for human habitation, especially one that is lived in by a family or small group of people.

Critical Thinker

An individual who actively engages in analysis, evaluation, and synthesis of information to form a judgment or solution.

Study

The act or process of applying the mind to the acquisition of knowledge, as by reading, investigation, or reflection.