The Board of Directors for Procter and Gamble Is Concerned

question 24

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-Write the company's null and alternative hypotheses.

---

Definitions:

Deindustrialization

The process of social and economic change caused by the removal or reduction of industrial capacity or activity in a country or region, often leading to economic diversification.

Automated Phone Systems

Computerized telephone systems used by businesses to direct calls to the appropriate department or provide information without a human operator.

Robotic Assembly Line

Automated manufacturing processes in which robots and machinery assemble parts and products with minimal human intervention.

Self-Checkout Lines

Automated systems in retail environments that allow customers to scan, bag, and pay for their purchases without human assistance.