The Board of Directors for Procter and Gamble Is Concerned

question 9

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-Describe to the board of directors an advantage and a disadvantage of using a 5% alpha level of significance instead.

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Definitions:

Pediatrician

A pediatrician is a medical doctor specializing in the care and treatment of children's diseases and health issues.

Bacterial Infection

A harmful colonization of the body by bacteria, leading to illness, inflammation, and tissue damage.

Microorganisms

Tiny living organisms that can only be seen with a microscope, including bacteria, viruses, fungi, and protozoa.

Louis Pasteur

A French biologist, microbiologist, and chemist renowned for his discoveries of the principles of vaccination, microbial fermentation, and pasteurization.