The Owner of a Pet Store Is Trying to Decide

question 49

Essay

The owner of a pet store is trying to decide whether to discontinue selling specialty clothes for pets. She suspects that only 4% of the customers buy specialty clothes for their pets and thinks that she might be able to replace the clothes with more interesting and profitable items on the shelves. Before making a final decision she decides to keep track of the total number of customers for a day, and whether they purchase specialty clothes for their pet.
-Surprised by the high number of customers who purchased specialty pet clothing that day, the owner decided that her 4% estimate must have been too low. How many clothing sales would it have taken to convince you? Justify your answer.

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Definitions:

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.

Place

In marketing, refers to the distribution aspect and how and where products are made available to consumers.

Outlets

Retail stores that sell goods directly from manufacturers at discounted prices, often merchandise that is overstocked or discontinued.