The Owner of a Small Convenience Store Is Trying to Decide

question 77

Essay

The owner of a small convenience store is trying to decide whether to discontinue selling magazines. He suspects that only 5% of the customers buy a magazine and thinks that he might be able to use the display space to sell something more profitable. Before making a final decision he decides that for one day he'll keep track of the number of customers and whether or not they buy a magazine.
-Surprised by the high number of customers who purchased magazines that day, the owner decided that his 5% estimate must have been too low. How many magazine sales would it have taken to convince you? Justify your answer.

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Definitions:

Fear Appeal

A persuasive message that attempts to arouse fear in order to influence behavior or attitudes by highlighting potential dangers or threats.

Health Belief Model

A psychological model that explains and predicts health behaviors by focusing on the attitudes and beliefs of individuals.

Cue to Action

Triggers that stimulate people to take action or change their behavior, often used in health promotion and behavioral change strategies.

Strengthening Families Program

A family-based intervention program designed to improve parenting skills, child resilience, and family relationships.