Candy Packaging Marketing Researchers Wonder If the Color and Type

question 89

Short Answer

Candy packaging Marketing researchers wonder if the color and type of a candy's packaging may influence sales of the candy. They manufacture test packages for chocolate mints in three colors (white, green, and silver) and three types (box, bag, and roll). Suspecting that sales may depend on a combination of package color and type, the researchers prepare nine different packages, then market them for several weeks in convenience stores in various locations. In this experiment,
a. what are the experimental units?
b. how many factors are there?
c. how many treatments are there?
d. what is the response variable?

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