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In June 2003 Consumer Reports published an article on some sport-utility vehicles they had tested recently. They reported some basic information about each of the vehicles and the results of some tests conducted by their staff. Among other things, the article told the brand of each vehicle, its price, and whether it had a standard or automatic transmission. They reported the vehicle's fuel economy, its acceleration (number of seconds to go from zero to 60 mph), and its braking distance to stop from 60 mph. The article also rated each vehicle’s reliability as much better than average, better than average, average, worse, or much worse than average.
-Describe the W's, if the information is given:
· Who:
· What:
· When:
· Where:
· How:
· Why:
Idea Generation Process
The systematic approach to brainstorming, exploring, and filtering new concepts or solutions.
Impractical Ideas
Concepts or proposals that are unrealistic, infeasible, or inefficient in their application or execution.
Silly
Exhibiting a lack of wisdom or judgment; nonsensical or foolish behavior or expression.
Search Approach
A method or strategy used to locate information or find solutions to problems.
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