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Which of the following needs in Maslow's hierarchy refers to the drive to become what one is capable of becoming?
Market-product Grid
A matrix used to analyze market segments versus products to identify opportunities for market growth and product development.
Meal Occasion
A specific time or event when food is consumed, often characterized by the type of food, the setting, and the company present.
Urban University
A higher education institution located in an urban area that integrates with the city environment.
Target Market Segments
Specific subsets of a market that a company aims to capture or serve with its products or services, based on shared characteristics or needs.
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