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Mary Beth complains that our curriculum is weak in areas relating to diversity. But have you seen that girl's tattoos? They're really something else-especially the red one right above her rear. And she must have a pound of metal stuck in her body. Two big loops hang from her ears, there's a small bar bell through her tongue, and another through her navel. Let's see ... . Shall we move on to the next topic?
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, gathering information, evaluating options, to making a purchase decision and post-purchase evaluation.
Maslow Hierarchy
A theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation", which describes a five-tier model of human needs, arranged in a hierarchy.
Social Needs
Basic human motivations included in Maslow's hierarchy, referring to the need for belongingness, love, and interpersonal relationships.
Maslow Hierarchy
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).
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