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Explain the Relationship Between Role Conflict and Reference Groups

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Essay

Explain the relationship between role conflict and reference groups.


Definitions:

Breadth of Line

The variety of products that a company offers under the same brand.

Depth of Line

The range of varieties offered within a product category by a business.

Manufacturer's Sales Office

The office or department within a manufacturing company that is responsible for managing sales activities and relationships with buyers or distributors.

Manufacturer's Branch Office

A localized office or division of a manufacturing company that conducts operations closer to specific markets or suppliers.

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