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What is the relationship between performance norms, cohesiveness, and group productivity?
Segmentation Process
The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Perceptual Map
A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.
Competitive Analysis
The process of evaluating the strengths and weaknesses of competing entities or market competitors.
Geographic Segmentation
The process of dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
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