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Hubert Gray needs an instruction manual developed for his new product. This is the last step of the project and he has severe budget constraints. He needs a small team of technical writers to work together closely to write the manual on fairly short notice. He needs them to communicate ideas quickly, creatively, and affordably. Which of the following group techniques should Hubert consider?
Willingness to Pay
The highest price a consumer is prepared to pay for a good or a service.
Rule of Reason
A legal doctrine used in antitrust law that evaluates the restrictive practices of a business by considering the purpose of the practice and its effect on competition.
Sherman Act
A landmark federal statute in the field of United States antitrust law passed in 1890 to outlaw monopolistic business practices.
Demand Elasticity
An indicator that reflects the degree of change in demand for a good due to price adjustments.
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