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The forecast of sales revenue is the cornerstone of the master budget.
Injunctive Norms
Social rules that define what behaviors are perceived as acceptable or unacceptable within a society or group.
Subjective Norms
Individual beliefs about whether people important to them approve or disapprove of a specific behavior, influencing their intentions and actions.
Peer Pressure
The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.
Descriptive Norm
Social norms that describe what is typically done in a given context, influencing individuals' behavior by providing information about what is considered normal or typical behavior.
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