Aguilar Company Is a Price-Taker and Uses Target Pricing With the Current Cost Structure,Aguilar Cannot Achieve Its Profit Goals

question 71

Multiple Choice

Aguilar Company is a price-taker and uses target pricing.Refer to the following information: $$\begin{array} { | l | l | l | } \hline \text { Production volume } & 501,000 & \text { units per year } \\\hline \text { Market price } & \$ 30 & \text { per unit } \\\hline \text { Desired operating income } & 17 \% & \text { of total assets } \\\hline \text { Total assets } & \$ 13,800,000 & \\\hline \text { Variable cost per unit } & \$ 19 & \text { per unit } \\\hline \text { Fixed cost per year } & \$ 5,500,000 & \text { per year } \\\hline\end{array}$$ With the current cost structure,Aguilar cannot achieve its profit goals.It will have to reduce either the fixed costs or the variable costs.Assuming that fixed costs cannot be reduced,what are the target variable costs per unit per year? Assume all units produced are sold.(Round your answer to the nearest cent.)

• A) $5.10
• B) $11.00
• C) $16.95
• D) $19.00

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Definitions:

Competitiveness

The ability of a company, country, or individual to produce goods and services at a lower cost, higher quality, or more innovatively than competitors.

Labor Costs

The expenses incurred by an employer for their workforce, including salaries, benefits, and taxes.

HR Factors

Refer to the various elements such as recruitment, selection, training, compensation, and employee relations that influence the functioning and success of the Human Resource department.