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Motion Rollerblades Has Three Product Lines-D,E,and F The Company Is Deciding Whether to Drop Product Line F

question 70

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Motion Rollerblades has three product lines-D,E,and F.The following information is available:  D  E  F  Sales revenue $90,000$50,000$31,000 Variable costs (40,000) $15,000$12,000)  Contribution margin $50,000$35,000$19,000 Fixed costs (15,000) $10,000(23,000)  Operating income (loss)  $35,000$25,000$(4000) \begin{array}{|l|l|l|l|} \hline& \text { D } & \text { E } & \text { F } \\\hline \text { Sales revenue } & \$ 90,000 & \$ 50,000 & \$ 31,000 \\\hline \text { Variable costs } & (40,000) & \$ 15,000 & \$ 12,000) \\\hline \text { Contribution margin } & \$ 50,000 & \$ 35,000 & \$ 19,000 \\\hline \text { Fixed costs } & (15,000) & \$ 10,000 & ( 23,000) \\\hline \text { Operating income (loss) } & \$ 35,000 & \$ 25,000 & \$(4000) \\\hline\end{array} The company is deciding whether to drop product line F because it has an operating loss.Assuming fixed costs are unavoidable,if Motion drops product line F and does not replace it,what effect will this have on operating income?


Definitions:

Abu Simbel

An ancient temple complex in southern Egypt, built by Pharaoh Ramses II, known for its massive rock-cut façades and interior chambers.

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A large dam located on the Nile River in Egypt, constructed between 1960 and 1970 to control flooding, provide increased water storage for irrigation, and generate electricity.

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A prominent pharaoh of Egypt's Nineteenth Dynasty, renowned for his architectural achievements and military victories, ruling from 1279-1213 BCE.

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