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A nerdy Scotch-drinking physicist, Nicola, suspected that the 50-year-old Scotch she purchased was misrepresented. Reasoning that water must contain the radioactive hydrogen isotope, tritium, because this isotope is produced in the atmosphere by cosmic rays, she decided she could use the tritium concentration in the Scotch to determine when it was bottled. She found that the tritium concentration in the Scotch was only 64% that of the tritium concentration in the water on the Isle of Islay where the Scotch was bottled. How old, really, was this 50-year-old Scotch? The half-life of tritium is 12.3 years.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, measured by the benefits it provides over the cost.
Supply Chain Cost
The total expenses incurred in the production, transportation, and distribution of goods or services within a supply chain.
Decision Phases
The stages in the process of making choices or decisions, typically including problem identification, solution search, evaluation and selection, and implementation.
Supply Chain Operation
The day-to-day activities and processes involved in moving goods from suppliers to customers, including production, storage, and distribution.
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