The Third Step in the Process of Charismatic Leadership Involves

question 9

Multiple Choice

The third step in the process of charismatic leadership involves ________.

• A)the leader conceptualizing a long-term strategy for attaining a goal by linking the present with a better future for the organization
• B)the leader conveying a new set of values and setting an example for followers to imitate
• C)the charismatic leader engaging in emotion-inducing behaviors to ensure that employee commitment is generated
• D)the leader using unconventional behavior to demonstrate courage and conviction about the vision
• E)the leader providing a formal articulation of an organization's vision or mission to guide his followers

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Definitions:

Business Exists

The state or condition of being actively engaged in a trade or enterprise, often marked by the pursuit of profit.

4 Ps

A framework in marketing that categorizes the mix of Product, Price, Place (distribution), and Promotion strategies.

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.