In February, 2002, Each Episode of "Becker" Was Typically Seen

question 152

Short Answer

In February, 2002, each episode of "Becker" was typically seen in 8.3 million homes, while each episode of "The Simpsons" was seen in 7.5 million homes. Your marketing services firm has been hired to promote Bald No More, Inc.'s, hair replacement process by buying at least 10 commercial spots during episodes of "Becker" and "The Simpsons." The cable company running "Becker" has quoted a price of $2,000 per spot, while the cable company showing "The Simpsons" has quoted a price of $1,500 per spot. Bald No More's advertising budget for TV commercials is $52,500, and it would like no more than 50% of the total number of spots to appear on "The Simpsons." How many spots should you purchase on each show to reach the most homes
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If no optimal solution exists enter no solution in each box.
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Number of spots on "Becker" = __________
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Number of spots on "The Simpsons." = __________

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Definitions:

Production Expenses

Costs directly associated with the manufacturing of goods or provision of services, including raw materials and labor.

Sensitivity Analysis

A technique used in finance and economics to determine how different values of an independent variable impact a particular dependent variable under a given set of assumptions.

Required Rate Of Return

The minimum percentage return that investors expect to earn from their investment in a company or project.

Base Level

The initial or starting point used for comparison or measurement purposes in various contexts.