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Brand Extensions
A marketing strategy where a company uses an existing brand name to launch a new or modified product in a different product category.
Defensive Moves
Strategies employed by companies to protect their market share, revenue, or profitability from competitors.
Mixed Branding
a strategy where a company markets products under several different brands, often catering to different market segments.
Own Market
A term referring to the market where a company sells its products or services, often in contrast to competitor markets.
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