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The short-run fluctuations in economic activity that can cause output to be above or below the long-run trend are called
Customer
An individual or entity that purchases goods or services from another individual or entity, often considered crucial for the survival and success of a business.
Marketing Plan
A comprehensive document outlining a business's marketing strategies, advertising efforts, and goals for a specific time period.
Strategic Planning Tool
A resource or method used to guide the decision-making process, helping in the establishment of goals, and formulation of strategy for achieving them.
Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
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