During the Dreaming Step of Appreciative Inquiry, Participants ________

question 60

Multiple Choice

During the dreaming step of appreciative inquiry, participants ________.

• A) identify the organization's strengths
• B) use information from the discovery phase to speculate on possible futures
• C) find a common vision of how the organization will look in the future
• D) write action plans and develop implementation strategies
• E) recount times they felt the organization worked best

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Definitions:

Packaging and Labeling

The process of designing and producing the container or wrapper for a product along with the tags or labels providing information about it.

Brand Recognition

The extent to which the general public is able to identify a brand by its attributes, such as logo, jingle, packaging, or advertising.

Brand Preference

The inclination of consumers to choose a particular brand over others, influenced by past experiences, advertising, and perceptions of quality.

Marketing Intermediaries

Organizations or individuals that act as a middleman in the distribution process between producers and consumers.