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Developing countries tend to have all of the following EXCEPT
Brand Personality
The set of human characteristics associated with a brand, influencing consumers' perceptions and relationships with the brand.
Jolly Green Giant
A branding icon and mascot created by the Green Giant company, used to promote its range of vegetable products.
Brand Personality
A set of human characteristics attributed to a brand which influence consumers' perceptions and help them connect emotionally with the brand.
Brand Equity
The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
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