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Referring to the textbook's example of Babe Ruth, Ruth switched from being a pitcher to being an outfielder and batter because of the
Treating
The process of giving medical care or therapy to remedy or alleviate symptoms of an illness or condition.
Segmentation Variables
Criteria used to divide a market into distinct subsets of customers with common needs or characteristics.
Homogeneous Segments
Market segments that are uniform or similar in terms of consumer preferences, needs, and characteristics, allowing for targeted marketing strategies.
Target Segments
Specific groups within a market at which a company aims its products, marketing efforts, and services to fulfill their particular needs.
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