Examlex
If the trade-weighted dollar moves from an index value to 100 to 110, then the dollar depreciates by 10 percent against the trade-weighted averages of the exchange rates of the major trading partners of the United States.
Psychographic
Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.
Occasion Segmentation
A type of behavioral segmentation based on when a product or service is purchased or consumed.
Psychographic Segmentation
The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.
Loyalty Segmentation
A marketing strategy that divides customers into groups based on their loyalty, typically measured by purchase frequency or engagement level.
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