Consumers Need Information to Make Good Choices

question 86

Multiple Choice

Consumers need information to make good choices.In the context of this information,which of the following is correct?

• A)Advertising is always harmful to consumers.
• B)Information is scarce and therefore valuable.
• C)Brand names offer no informational content.
• D)Acquiring more information is always rational.
• E)Marginal analysis does not apply to the acquisition of information.

---

Definitions:

Vertical Mergers

Mergers between companies that operate at different stages of the production processes in the same industry, intended to increase efficiencies or capture more of the supply chain.

Relevant Market

The market in which a particular product or service is sold, considering the competition, substitutes, and area in which it operates.

Tying Agreements

Contracts where the sale of one good (the tying product) to a customer is conditional on the purchase of a second, distinct good (the tied product).

Branded Goods

Branded goods are products that are made by well-known manufacturers and carry a brand name or logo, distinguishing them from generic or no-name products.