Regression Analysis Was Used to Develop the Following Equation from 60

question 11

Essay

Regression analysis was used to develop the following equation from 60 observations of quarterly data: $= 2500 - 3 t - 3 Q _ { 1 } + 2 Q _ { 2 } + 5 Q _ { 3 }$ ,
where: $Q _ { i }$ = 1, if quarter i (i = 1, 2, 3)
= 0, otherwise
Forecast the next four quarters.

---

Definitions:

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.

Direct Marketing

A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.

Relationship Selling

A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.