A Movie Critic Wanted to Determine Whether or Not Moviegoers $\quad$

question 7

Short Answer

A movie critic wanted to determine whether or not moviegoers of different age groups evaluated a movie differently. With this objective, he commissioned a survey that asked people their ratings of their most recently watched movies. The rating categories were:
1 = terrible.
2 = fair.
3 = good.
4 = excellent.
Each respondent was also asked to categorise his or her age as either:
1 = teenager.
2 = young adult (20-34).
3 = middle age (35-50).
4 = senior (over 50).
The results are shown below. $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$$\text { Movie Ratings }$
$\begin{array}{|c|c|c|c|}\hline \text { Teenager } & \text { Young Adult } & \text { Middle Age } & \text { Senior } \\\hline 3 & 2 & 3 & 3 \\\hline 4 & 3 & 2 & 4 \\\hline 3 & 3 & 1 & 4 \\\hline 3 & 2 & 2 & 3 \\\hline 3 & 2 & 2 & 3 \\\hline 4 & 1 & 3 & 4 \\\hline 2 & 3 & 1 & 4 \\\hline 4 & 2 & 4 & 3 \\\hline\end{array}$
Which test the movie critic can use in this situation?

Comprehend the rationale and effects of brand extensions on market dynamics.

Recognize different types of branding strategies used by companies.

Grasp the significance of maintaining brand integrity during brand extension efforts.

Identify the logical product categories for brand extension.

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Definitions:

Monkeys

Primates characterized by a tail (differentiating them from apes), known for their high level of social interaction and complex behaviors.

James-Lange Theory

The James-Lange theory of emotion suggests that emotions arise from physiological reactions to events, implying that bodily responses precede and drive the subjective experience of emotions.

Autonomic Arousal

The activation of the autonomic nervous system, which includes physiological responses such as increased heart rate and sweating, typically in reaction to stress or excitement.

Signal-Detection Theory

A framework describing how individuals differentiate between informative signals and noise in the environment.