The Following Questions Refer to the Advertisement Below

question 51

Multiple Choice

The following questions refer to the advertisement below.

Image Courtesy of The Advertising Archives
-Which of the following caused the need for mass marketing techniques?

• A) Trains connected the east and west and allowed goods to get to market much faster than before.
• B) Women had more leisure time, which enabled them to read more and look at advertisements.
• C) Increased industrialization had increased demand for goods at home and abroad.
• D) Money had become cheap and accessible and marketing was a way to encourage spending.

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Definitions:

Continuance Commitment

The emotional attachment employees feel towards their company because they perceive a high cost associated with leaving it.

Emotional Attachment

Emotional attachment is the emotional bond between an individual and an object, idea, place, or person, often leading to a sense of belonging or affection.

Job Satisfaction

The level of contentment employees feel with their job roles, responsibilities, and work environment, which can affect their performance and commitment.

Ethical Issue

A situation or decision that involves a conflict between the perceived correctness of different moral imperatives or ethical principles.