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When the response is not normally distributed, we can replace the randomised block ANOVA with its non-parametric counterpart; the Friedman test.
Frequency
The rate at which something occurs or is repeated over a particular period of time or in a given sample.
Reach
A measure of the extent to which content, advertising, or communication is seen by an audience.
Rating
A system or scale that evaluates or grades certain characteristics or performances, often used in contexts like entertainment, finance, or product quality.
Cooperative Advertising
A cost-sharing arrangement between a manufacturer and a retailer or distributor to jointly finance advertising campaigns aimed at boosting sales for products or services.
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