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Table 3-12
-Refer to Table 3-1.For the farmer,the opportunity cost of 1 pound of potatoes is
B2C Marketing
Business-to-consumer marketing, which involves the sale of products or services from businesses directly to individual consumers.
Consumers
Individuals or groups who purchase goods and services for personal use and not for manufacture or resale.
Supply Chain Marketing
A holistic approach to marketing that integrates the entire supply chain, from product development to the delivery to the end consumer, to enhance customer value and efficiency.
Right Customer
Identifying and targeting the consumer segment that is most likely to purchase a company's products or services for optimal business performance.
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