Examlex
Define absolute advantage.
Self-Esteem
An individual's subjective evaluation of their own worth.
One-Sided Message
A form of communication where only positive or favorable aspects of an argument, idea, or product are presented.
Two-Sided Message
A communications strategy that presents both the advantages and disadvantages of a particular argument or product.
Initial Attitude
The preconceived opinion or feeling one has towards something or someone before receiving additional information.
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