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Table 13-3
-Refer to Table 13-3. The marginal product of the fourth worker is
Brand Equity
The value and strength of a brand that determines its worth, influenced by consumer perception, recognition, and loyalty.
New Products
Goods or services that have been recently developed and introduced to the market by a firm.
Brand Loyalty
The tendency of consumers to continuously purchase one brand’s products over its competitors, often due to satisfaction, trust, or preference.
Marketing Costs
The total expenses associated with promoting a product, service, or brand, including advertising, promotions, and sales personnel expenses.
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