In the Short Run, a Firm Operating in a Competitive

question 534

Multiple Choice

In the short run, a firm operating in a competitive industry will produce the quantity of output where price equals marginal cost as long as the

• A)price is less than average total cost.
• B)marginal revenue exceeds the marginal cost.
• C)price is greater than average variable cost.
• D)price is greater than average fixed cost but less than average variable cost.

---

Definitions:

Revenue Price Variance

The difference between the planned and actual unit sales price multiplied by the actual units sold.

Actual Revenues

The real amount of money received by a company from its business activities, without adjustments or estimations, in a specific period.

Planned Revenues

Forecasted income that a business expects to receive from its operations or activities within a specific period.

Direct Materials Price Variance

The difference between the actual cost of direct materials used in production and the expected (standard) cost, which indicates how efficiently materials are purchased.