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Results of the study done by Lee Benham on advertising for eyeglasses would suggest that
Yield To Maturity
The total return anticipated on a bond if it is held until its maturity date, factoring in its current market price, face value, interest rates, and time to maturity.
Par Value
The nominal or face value of a bond, share of stock, or coupon as indicated on a bond or stock certificate.
Semi-Annually
Semi-annually refers to an event or action occurring twice a year, typically every six months.
Real Rate Of Return
The yearly return percentage on an investment, modified for price level changes caused by inflation or other external factors.
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