Advertisements That Appear to Convey No Information at All

question 307

Multiple Choice

Advertisements that appear to convey no information at all

• A)are usually associated with "infomercials."
• B)are useless to consumers but valuable to firms.
• C)are useless to firms but valuable to consumers for their entertainment quality alone.
• D)may convey information to consumers by providing them with a signal that firms are willing to spend significant amounts of money to advertise.

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Definitions:

Cognitive Factors

Psychological elements that involve mental processes such as perception, memory, problem-solving, and decision-making that influence how a person understands the world and acts in it.

Attitudinal

Relating to attitudes, often involving the way a person views something or tends to behave towards it, reflecting their thoughts and feelings.

Satisfactoriness

How well an individual’s abilities and skills meet what the job or organization requires

Work Adjustment

The process through which an individual adapts to the demands and responsibilities of their job environment.