How Does Advertising Signal to Consumers That the Product Is

question 196

Multiple Choice

How does advertising signal to consumers that the product is a good one?

• A)By seeing famous people using the product, consumers infer that they too can be famous.
• B)By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
• C)By making consumers laugh during commercials, firms are associating positive experiences with the product.
• D)Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

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Definitions:

Fallacy

A flaw in reasoning or a mistaken belief based on unsound argumentation.

Experts

Individuals who have extensive knowledge or proficiency in a specific field.

Appeal To Force

A logical fallacy that uses the threat of force or intimidation to convince others to accept a conclusion.

Fallacy

A misleading or flawed argument that makes an error in reasoning.