Roberto Consumes Coke Exclusively

question 424

Multiple Choice

Roberto consumes Coke exclusively. He claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in his mouth. In a blind taste test, Roberto is found to prefer Coke to store-brand cola eight out of ten times. The results of Roberto's taste test would refute claims by critics of brand names that

• A)consumers are always willing to pay more for brand names.
• B)brand names cause consumers to perceive differences that do not really exist.
• C)consumers with the lowest levels of income are the most likely to be influenced by brand name advertising.
• D)brand names are a form of socially efficient advertising.

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Definitions:

Australopithecine

A genus of hominins from which modern humans are believed to have evolved, known for bipedal locomotion and relatively small brains.

Homo Habilis

"Handy human." The first fossil members of the genus Homo appearing 2.5 million years ago, with larger brains and smaller faces than australopithecines.

Homo Habilis

An extinct species of early human believed to have lived around 2.1 to 1.5 million years ago, known for using stone tools.

Brain Size

A measure of brain volume or mass that is often related to cognitive abilities, evolutionary adaptations, and species comparisons.