Examlex
The Mikati Philippines Hard Rock Cafe has the exact same menu as the Hard Rock Cafe in New York. This is an example of a brand name enhancing market efficiency for U.S. tourists visiting the Philippines.
Myers-Briggs Typology
A personality framework that categorizes people into 16 distinct types based on preferences in how they perceive the world and make decisions.
Thinking-Feeling Dichotomy
A concept in psychology and personality typing that categorizes people on the basis of their decision-making preferences: logical and objective versus personal and subjective.
External World
Everything that exists outside of an individual's perception, understanding, or control.
Extrinsic Motivators
Benefits that are “added on”; they are not a necessary part of the product or action.
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