Assume That Peach Computers Has Entered into a Resale Price

question 29

Multiple Choice

Assume that Peach Computers has entered into a resale price maintenance agreement with Computer Super Stores Inc.(CSS Inc.) but not with CompuMart.In this case,

• A) the wholesale price of Peach computers will be different for CSS Inc. than it is for CompuMart.
• B) Peach computers will never increase profits by having a resale price maintenance agreement with all retail outlets that sell its products.
• C) CompuMart might benefit from customers who go to CSS Inc. for information about different computers.
• D) CSS Inc. will sell Peach computers at a lower price than CompuMart.

Understand the definitions and functions of primary and secondary reinforcers.

Distinguish between positive and negative reinforcement.

Identify examples and effects of punishment in behavior modification.

Comprehend different reinforcement schedules (fixed-ratio, variable-ratio, fixed-interval, variable-interval) and their impacts on behavior.

---

Definitions:

Low-Income Consumer

Consumers with limited financial resources, influencing their purchasing behavior and product choices.

Material Goods

Physical items produced for consumer purchase and use, as opposed to services or digital products.

Experiences

The process of being directly involved in and affected by events or activities, leading to the acquisition of knowledge or skills.

Behavioural Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.