Assume That Apple Computer Has Entered into an Enforceable Resale

question 214

Multiple Choice

Assume that Apple Computer has entered into an enforceable resale price maintenance agreement with Computer Super Stores Inc.(CSS Inc.) and Wal-Mart.Which of the following will always be true?

• A) The wholesale price of Apple computers will be different for CSS Inc. than it is for Wal-Mart.
• B) Wal-Mart will benefit from customers who go to CSS Inc. for information about different computers.
• C) CSS Inc. will sell Apple computers at a lower price than Wal-Mart.
• D) Wal-Mart and CSS Inc. will always sell Apple Computers for exactly the same price.

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Definitions:

B₂B Buying Situations

Circumstances or scenarios in which businesses purchase goods or services from other businesses.

New Buy

A buying situation in which a business customer is purchasing a product for the very first time.

Modified Repurchase

A buying situation where a customer is making a repeat purchase but with changes in requirements or suppliers.

Public Purchase

The process by which government departments or entities acquire goods, services, and works from private sector companies.