Figure 18-9 -Refer to Figure 18-9. If the Price of Apples Increases

question 421

Multiple Choice

Figure 18-9
-Refer to Figure 18-9. If the price of apples increases, the

• A)demand for apple pickers will shift to the left.
• B)demand for apple pickers will shift to the right.
• C)supply of apple pickers will shift to the left.
• D)supply of apple pickers will shift to the right.

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Definitions:

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.

Perceptual Map

A visual representation of how consumers perceive and position products or brands relative to each other along various dimensions.