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Table 20-5
*A Gini coefficient is a commonly used measure of income inequality, with values between 0 and 1 (0 corresponds to perfect equality whereby everyone has exactly the same income, and 1 corresponds to perfect inequality where one person has all the income, while everyone else has zero income) .
Source: The World Bank
-Refer to Table 20-5.Which country has the most equal income distribution?
Multiple Products
Offering a variety of different goods or services within a business to appeal to different customer needs or market segments.
Multiple Market Segments
The process of dividing a target market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.
Geographic Markets
Geographic markets are markets defined by geographical boundaries, where businesses target their sales and marketing efforts based on the location of their potential customers.
Mass Customization
The process of producing goods and services to meet individual customer needs with near mass production efficiency.
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