Examlex
Since 1970, has the distribution of income in the US become more equal, less equal, or remained unchanged?
Brand Equity
The value a brand adds to a product or service based on consumer perception, recognition, and loyalty.
Packaging
All of the activities of designing and producing the container for a product.
Brand-Loyal Customers
Individuals who consistently purchase the same brand's products or services due to satisfaction, perceived value, or emotional connection.
Price Sensitivity
The degree to which the price of a product or service affects consumers' purchasing behaviors.
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